Trends and Innovations in Mobile Banking

Tomić, Vedran and Stojanović, Danijela (2018) Trends and Innovations in Mobile Banking. In: Digital transformation : new challenges and business opportunities. Silver and Smith Publishers, London, pp. 290-310. ISBN 978-1-9993029-4-8

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Abstract

The development of the internet and mobile technologies has influenced the transformation of many industrial branches, including particular economies. The increasing use of mobile phones and the use of the internet have changed many industries, including banking. Online banking, which is easily done from home or from the office through a personal computer, has fought for its place in comparison to traditional bank transfers. Information on the status of a bank account or payment transaction in a short time via mobile phones is merged as "mobile banking". Mobile banking has advanced to today's payment with the help of mobile phones anywhere and anytime, and mobile phone manufacturers have had to meet the growing needs of users for simpler and easier banking transactions. A revolutionary step forward in this area was the production of smartphones, which made contactless payments. The development of mobile technologies has thus affected changes in banking operations, with the main goal of providing new distribution channels for banking services. All this led to intensive cooperation between mobile operators and banks. The lower costs of mobile banking, as well as more accessible services in time and place of banking transactions, have contributed to the number of users of mobile banking services constantly increasing in the world, but also in Serbia.

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