Opravdanost primene i merenja efekata unapređenja prodaje

Gašević, Dragana and Lazarević, Marija (2013) Opravdanost primene i merenja efekata unapređenja prodaje. In: International May conference on strategic management : Touch the new wave. University of Belgrade,Technical Faculty in Bor,Management Department, Bor, pp. 591-597. ISBN 978-86-6305-006-8

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Item Type: Book Section
Additional Information: COBISS.ID=31871497
Uncontrolled Keywords: ponašanje potrošača, afektivno ponašanje, aktivnosti unapređenja prodaje, troškovi unapređenja prodaje
Research Department: Business Economics
Depositing User: Jelena Banovic
Date Deposited: 10 Feb 2021 12:28
Last Modified: 10 Feb 2021 12:28
URI: http://ebooks.ien.bg.ac.rs/id/eprint/1571

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