COVID-19 Impact on Cultural and Natural Pan-European Thematic Routes

Kovačević, Igor and Bradić-Martinović, Aleksandra and Petković, Goran (2021) COVID-19 Impact on Cultural and Natural Pan-European Thematic Routes. Ekonomika preduzeća, nov-de. pp. 357-368. ISSN 0353-443X

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Abstract

Although the definitive effect is not measurable yet, it is evident that the hospitality and tourism sectors have endured the greatest pressure in the coronavirus pandemic crisis. This paper presents the analysis of the impact of the crisis on the thematic tourism routes. The emphasis is placed on investigating the impacts on market structure and seasonality, being the external dimensions, and on employment and cost-controlled measures as instruments of the internal management dimension. The case study analysis employed is based on the empirical examples of Pan-European thematic routes titled “Roman Emperors & Danube Wine Route” (RER & DWR) and “Via Dinarica Route” (VDR). The paper also discusses models of various scenarios for business recovery and further development. The findings show that COVID-19 has had a minimal impact‚ of -2% on employment in the thematic routes and that massive cost control measures have been predominantly aimed at fixed operational costs. Thematic routes have experienced a decrease in operating time of up to 50%, and at the same time are undergoing market restructuring, with domestic and regional guests being the leading segments. Research further shows that the most needed form of government support through crisis mitigation measures is destination promotion support, followed by wage support and utility cost reduction.

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