Feasibility of Green Tourism in Small European Emerging Economies

Bradić-Martinović, Aleksandra and Antonijević, Marija and Lazić, Milena (2023) Feasibility of Green Tourism in Small European Emerging Economies. In: Achieving economic growth and welfare through green consumerism. IGI Global, Hershey, PA. ISBN 978-16-68481-40-0

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Abstract

Expansion of the tourism sector can lead to environmental deterioration. In response, initiatives for sustainable tourism have emerged, followed by certification schemes to promote sustainable consumption, and align consumer preferences and behavior. However, many destinations struggle to satisfy these standards, particularly in smaller developing countries. This chapter aims to analyze the possibility of certification for a spa destination in Serbia, an emerging economy in South-East Europe, using it as a case study to understand the certification process and draw a conclusion about the capacity of small destinations to meet requirements. The research is focused on green destination standard as the most notable validation of the GSTC criterion in the case of Sokobanja Spa. Although the destination in the case study could not receive certification, the results and examples of successful destinations in the region indicate that certification is achievable with the systematic effort of the destination's management and national-level support, particularly in the infrastructure segment.

Item Type: Book Section
Additional Information: COBISS.ID=120514313
Research Department: Innovation Economics
Depositing User: Jelena Banovic
Date Deposited: 19 Jul 2023 09:16
Last Modified: 19 Jul 2023 09:16
URI: http://ebooks.ien.bg.ac.rs/id/eprint/1924

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