The linkage of organizational culture with organizational commitment : prospects for embedding a sustainable development strategy at the corporate level

Jolović, Ivana and Jolović, Nevena (2023) The linkage of organizational culture with organizational commitment : prospects for embedding a sustainable development strategy at the corporate level. In: International Scientific Conference Socio-Economic Aspects of the Pandemic: Crisis Management. Faculty of Technical Sciences, Novi Sad, pp. 129-151. ISBN 978-86-6022-601-5

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Abstract

In the modern corporate landscape, organizations are becoming increasingly cognizant of the importance of creating a harmonious fusion of organizational culture, commitment, and sustainability. The multifaceted organizational strategy needs to ensure cultivating effective corporate culture, and essential employee commitment improvement, while concurrently facilitating the integration of environmental and social responsibility principles into the organizational overarching strategic agenda and daily operational practices. Generating this synergic interplay between organizational culture, organizational commitment, and sustainable development strategy is indispensable for organizations that aspire to effectuate a constructive influence on the environment, society, and their own enduring economic prosperity. The aim of this research is to examine how organizational culture, as a leading conductor of corporate changes, relates to employee commitment and concurrently to sustainable development strategy embeddence. The research combined the theoretical approach - literature content analysis and thematic analysis method, with the empirical approach of knowledge acquisition - the survey method. Primary statistical data on 127 employed workers in the Serbian economy were collected during the initial months of 2023 using an electronic survey questionnaire as a data collection tool. The collected data were meticulously processed using cutting-edge econometric systems, including SmartPLS 4.0 and IBM SPSS Statistics 26.0, along with suitable software procedures (PLS-SEM) to ensure the utmost calculation accuracy. Starting with the premise that every organization is a complex, interconnected system, the research gave enough evidence for the main postulate adoption - the relationship between organizational culture and employee commitment is positive, direct, and pivotal in the context of a sustainable development strategy embeddence at the corporate level (β=0.572, t=10.179, p=0.000; p<0.05 and p<0.01).

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