The Drivers of Business Process Innovation in Serbian Entrepreneurial Firms

Paunović, Mihailo and Lazarević-Moravčević, Marija and Mosurović Ružičić, Marija and Minović, Jelena (2025) The Drivers of Business Process Innovation in Serbian Entrepreneurial Firms. International review (1-2). pp. 31-45. ISSN 2217-9739

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Abstract

This study aims to investigate the types o f business process innovations promoted by Serbian entrepreneurial enterprises and to identify the factors that drive such innovations. The final sample includes 172 active entrepreneurial enterprises established in 2015. Statistical analysis included descriptive statistics, principal component analysis, correlation and multiple regression analysis. From two different perspectives, Serbian entrepreneurial businesses introduced a variety of business process innovations: those related to product or service development and those related to the production of goods or services. The quality o f interaction within the entrepreneurial team and the organizational culture are the most important factors driving business process innovations in the production of products and services. In the area o f business process innovation in product or service development, the primary triggers are owner persistence and organizational culture. To date, there are no studies addressing the drivers o f business process innovation in Serbia. Understanding the specific factors that foster diverse forms of innovation can improve the effectiveness of innovation management in entrepreneurial firms, facilitate future innovation, and improve firm performance.

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