Jafarzadeh, Hesam and Stojanović, Danijela (2025) Enhancing B2B Business Models: The Influence of Digital Trends and Technological Integration. In: Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals. Springer, pp. 185-203. ISBN 978-3-032-08093-6
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In an era characterized by digital innovation, B2B business models are experiencing seismic change driven by the integration of e-commerce, big data, AI, digital marketing, IoT, and blockchain technologies. This paper explores the revolutionary impact of these digital trends and how they are reshaping business operations and customer engagement. Using insightful case studies from industry giants such as Alibaba, the paper illustrates the practical applications and transformative benefits of these technologies. Despite challenges such as the complexity of integration, legal hurdles, and privacy concerns, the potential for sustainable growth and competitive advantage in the digital age is immense. The paper argues for a proactive approach to overcoming these obstacles, enabling companies to take full advantage of the opportunities presented by digitalization and drive future success.
| Item Type: | Book Section |
|---|---|
| Research Department: | Welfare Economics |
| Depositing User: | Jelena Banovic |
| Date Deposited: | 07 Nov 2025 15:40 |
| Last Modified: | 07 Nov 2025 15:40 |
| URI: | http://ebooks.ien.bg.ac.rs/id/eprint/2248 |
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