The Creator Economy-has the Future Reached Serbia?

Bradić-Martinović, Aleksandra (2026) The Creator Economy-has the Future Reached Serbia? In: 7th Virtual international conference Path to a Knowledge Society-Managing Risks and Innovation PaKSoM 2025, Serbia, Niš, October 20-21, 2025. Complex System Research Centre : Mathematical Institute of the Serbian Academy of Sciences and Arts, Niš, pp. 121-127. ISBN 978-86-82602-06-4

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Abstract

As digital platforms reshape how expertise is produced, delivered, and monetized, the “creator economy” has emerged as a relevant arena for entrepreneurship. Serbia offers a timely yet under-researched context: digital adoption is broad and creator practices are visible, but - so far - no peer-reviewed work has systematically examined platform-mediated knowledge entrepreneurship in the country. This study documents the domestic platform landscape available to knowledge-oriented creators through a transparent, desk-based mapping of publicly accessible sources. The unit of analysis is the platform-mediated venture that connects services for content production, delivery, payments, and community. The mapping focuses on formats commonly used in the knowledge vertical-online courses and cohort workshops, one-on-one coaching, memberships, newsletters with paid tiers, and digital products-and identifies domestic services that support these offerings. Public indicators suggest that core technological prerequisites (broadband and mobile connectivity, mainstream platforms, and accessible payment gateways) are in place, while uneven advanced digital skills on the user side temper the sophistication of adoption. The contribution is a descriptive inventory of platforms available to Serbian creators, intended as a factual baseline for subsequent empirical research. By foregrounding scope and practical relevance, the paper motivates closer scholarly attention and offers initial inputs for practitioners and policy makers concerned with skills, micro-entrepreneurship, and the creative and cultural economy.

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