The role of managers in creating a desired organizational culture in global business condition

Radović-Marković, Mirjana and Vučeković, Miloš and Cogoljević, Dušan and Cogoljević, Maja (2013) The role of managers in creating a desired organizational culture in global business condition. Metalurgia internaţional, 18 (6). ISSN 1582-2214

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Abstract

The new economy sets entirely new requirements before entrepreneurs and managers. Therefore, their role is changed importantly in regards to the traditional role they had; new knowledge and skills are expected so they could be able to adapt the companies they run to cultural changes and create adequate organizational behavior in them. In accordance with that, the aim of our paper was to examine what are the features that modern managers should have so they could be able to keep up with changes and manage them. Our research has shown that it is harder for managers to adapt to challenges they face in the business world in relation to other members of the team. Therefore, many of them remain resistant to changes and it has a negative reflection on the adaptation of companies to cultural differences that a global business environment creates

Item Type: Article
Additional Information: COBISS.ID=512215394
Uncontrolled Keywords: globalization, organizational culture, personal qualities of a manager
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Jelena Banovic
Date Deposited: 13 Feb 2017 08:00
Last Modified: 13 Feb 2017 08:00
URI: http://ebooks.ien.bg.ac.rs/id/eprint/1005

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