eHealth Skills of Female Entrepreneurs in Serbia

Bradić-Martinović, Aleksandra and Zdravković, Aleksandar and Mišić, Tatjana (2020) eHealth Skills of Female Entrepreneurs in Serbia. Journal of Women's Entrepreneurship and Education (3-4). pp. 101-122. ISSN 1821-1283

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Abstract

This paper's main objective is to assess the current level of eHealth skills of female entrepreneurs in Serbia and their respective associations with selected socio-demographic characteristics. To this end, we use a dataset from the 2018 survey on ICT usage in Serbia. In particular, the analysis covers three eHealth skills: seeking health-related information online, scheduling medical appointments online or via applications, and online purchase of pharmaceutical products. The analysis shows that female entrepreneurs in Serbia, on average utilized eHealth opportunities more frequently than other women or male entrepreneurs. Level of education and average monthly income appears as the socio-demographic characteristics associated with eHealth skills related to familiarity with online services.

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