Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia

Novaković, Jelena (2021) Instagram and Artistic Platforms as Revenue Streams for Artists in Serbia. Insam: journal of contemporary music, art and technology, I (6). pp. 103-113. ISSN 2637-1898

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Digitalization and development of a digital marketing strategy as a way to attract the (particularly young) audience is a prerequisite for modern artists. The COVID-19 pandemic emphasized this need even more, but even without pandemics, it is very hard for an artist to reach its public and to present its work to a wider range of audiences without utilizing digital tools. In this article, the author will present some possibilities available for artists to improve their visibility and promote their work in a new global digital art market. The importance of understanding the digital world, the audience’s preferences, and digital marketing are crucial for modern artists. The aim of this paper is to analyze the importance of the digital art market for artists in Serbia. The research was conducted using a questionnaire survey focused on 88 artists actively creating and participating in the art world, mostly from Belgrade, Serbia. After a contextualization of data, it is evident that the majority of artists from fail to generate income in the digital art market.

Item Type: Article
Additional Information: COBISS.ID=43651081
Uncontrolled Keywords: visual artists, digital art marketing, pandemic, social media, Instagram
Research Department: Digital Economics
Depositing User: Jelena Banovic
Date Deposited: 29 Jul 2021 11:45
Last Modified: 18 Oct 2023 08:45

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