Personal Data Protection in Serbian Hotels

Bradić-Martinović, Aleksandra (2021) Personal Data Protection in Serbian Hotels. In: Book of proceedings from The 12th International Conference on Business Information Security, BISEC-2021. Beograd Univerzitet Metropolitan, pp. 7-13. ISBN 978-86-89755-22-0

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Abstract

The personal data that guests make available to the hotels they are staying in is becoming more and more exposed to breaches. This has been influenced by at least two factors in the last twenty years - the exceptional global development of tourist travel and new technological solutions involving private data collection. This paper aims to analyse empirical data collected through a web-based survey and in-depth interviews with top managers to determine whether hotel management in Serbia respects its guests’ data privacy by following legal regulations- the Law on Personal Data Protection of the Republic of Serbia and EU’s General Data Protection Regulation (GDPR). We can conclude that management in the Serbian hotel industry provides compliance with the law’s provisions regarding personal data protection. Even so, insight into specific procedures or inspection reports would give us more precise results to avoid biased or unqualified responses. Proper education is the best way to overcome unintentional law violations, while intentional illegal actions should be sanctioned. We also believe that it is essential for domestic hoteliers to be familiar with the provisions of the application of the GDPR in their objects.

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