Digital marketing techniques for promotion of "Infrastructure of Serbian Railways"

Stojanović, Danijela and Stanisavljević, Nenad and Jovičić, Elena (2021) Digital marketing techniques for promotion of "Infrastructure of Serbian Railways". In: E-business technologies Conference. Faculty of Organisational Sciences, Belgrade, pp. 84-88.

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Abstract

This paper explores and analyses the presentation of "Infrastructure of Serbian Railways", a state-owned railway company, on the Internet and social media in 2020, as well as the effects achieved in the media and the public. The aim of the research is to determine the extent to which the business of "Infrastructure of Serbian Railways" can be presented on the Internet and social media by company’s activitiesand shared information.

Item Type: Book Section
Additional Information: COBISS.ID=52696841
Uncontrolled Keywords: railway, social media, internet
Research Department: Sectorial Economics
Depositing User: Jelena Banovic
Date Deposited: 09 Jan 2022 21:03
Last Modified: 09 Jan 2022 21:03
URI: http://ebooks.ien.bg.ac.rs/id/eprint/1706
Author Links: No links available.

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