Digital marketing techniques for promotion of "Infrastructure of Serbian Railways"

Stojanović, Danijela and Stanisavljević, Nenad and Jovičić, Elena (2021) Digital marketing techniques for promotion of "Infrastructure of Serbian Railways". In: E-business technologies Conference. Faculty of Organisational Sciences, Belgrade, pp. 84-88.

Text digital-marketing-techniques-for-promotion-of-infrastructure-of-serbian-railways-.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (574kB)

Abstract

This paper explores and analyses the presentation of "Infrastructure of Serbian Railways", a state-owned railway company, on the Internet and social media in 2020, as well as the effects achieved in the media and the public. The aim of the research is to determine the extent to which the business of "Infrastructure of Serbian Railways" can be presented on the Internet and social media by company’s activitiesand shared information.

Actions (login required)

View Item