Domazet, Ivana and Lazarević-Moravčević, Marija (2022) Internet Marketing: Factor of Improving SME Business in Serbia. In: Navigating digital communication and challenges for organizations. Business Science Reference, Hershey, PA. ISBN 978-17-99897-90-3
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This chapter aims to analyze the presence of modern technology solutions in the marketing communication of small and medium enterprises (SMEs) in Serbia. The chapter points out the role of information and communication technology in business improvement and identifies certain issues faced by the SME sector in Serbia, which, among other things, hinder the implementation of modern communication forms. The chapter examines the representation of modern approaches in the marketing communication of SMEs in Serbia and in the form of proposals offers certain solutions for their more effective and efficient implementation. The findings presented in this chapter can contribute to improved SME marketing communication practices and accelerate the transformation of their business from a physical to an online environment.
| Item Type: | Book Section |
|---|---|
| Research Department: | Digital Economics |
| Depositing User: | Jelena Banovic |
| Date Deposited: | 09 Apr 2022 12:40 |
| Last Modified: | 09 Apr 2022 12:40 |
| URI: | http://ebooks.ien.bg.ac.rs/id/eprint/1761 |
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