Digitalization and Creative Industries—Trends and Perspectives

Lazić, Milena (2023) Digitalization and Creative Industries—Trends and Perspectives. Proceedings, 85 (1). ISSN 2504-3900

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Abstract

Policymakers worldwide have been gradually acknowledging the value and enormous potential of the creative industries as a driving force and a catalyst for socio-economic progress. Before the COVID-19 pandemic, the sector was expanding at an unprecedented rate. However, because of their unique characteristics, the creative industries were among the industries most heavily affected by the pandemic. The pandemic has also accelerated the sector’s digital transformation by inventing different ways of consuming cultural and creative content. Virtual engagement is expected to level up and become even more realistic in the years to come through the increased usage of advanced digital tools such as augmented reality (AR), virtual reality (VR), and 3D gaming.

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