PEST Analysis of Serbia

Stošić, Ivan and Nikolić, Draško and Zdravković, Aleksandar (2012) PEST Analysis of Serbia. Economic analysis, 45 (1-2). pp. 59-73. ISSN 1821-2573

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Abstract

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable business climate that would enable companies to formulate effective strategies and to raise their business performances.

Item Type: Article
Additional Information: COBISS.ID=512178274
Uncontrolled Keywords: Pest analysis, Serbia, business climate, macro-environment, strategic management, enterprises
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Jelena Banovic
Date Deposited: 15 Apr 2016 06:58
Last Modified: 27 Feb 2017 09:33
URI: http://ebooks.ien.bg.ac.rs/id/eprint/414

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