PEST Analysis of Serbia

Stošić, Ivan and Nikolić, Draško and Zdravković, Aleksandar (2012) PEST Analysis of Serbia. Economic analysis, 45 (1-2). pp. 59-73. ISSN 1821-2573

Preview

Text 2012_1_2_5.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (325kB) | Preview

Abstract

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable business climate that would enable companies to formulate effective strategies and to raise their business performances.

Actions (login required)

View Item