The impact of virtual culture on effective communication in virtual organizations

Radović-Marković, Mirjana and Grozdanić, Radmila and Marković, Dušan (2012) The impact of virtual culture on effective communication in virtual organizations. Metalurgia internaţional. ISSN 1582-2214

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Abstract

This paper explores the impact of virtual culture on effective communication in virtual organizations.The authors conluded that despite the technology as an important aspect of a virtual firm, there is still a human component that serves as the decision-making aspect and deals with judgment activities .They also pointed out that with the development of new technologies, can be expected that communication will continue to experience radical changes within modalities of communication in virtual enterprises. In their opinion it is not easy to predict in advance the direction in which these changes will be oriented. However, what is certain is that they will depend not only on technological change but also on the change in the employee awareness in virtual firms.

Item Type: Article
Additional Information: COBISS.ID=512173922
Uncontrolled Keywords: communication, virtual organizations, virtual culture, information systems, technological change
Research Department: Digital Economics
Depositing User: Jelena Banovic
Date Deposited: 23 Jan 2017 08:29
Last Modified: 24 Aug 2020 09:06
URI: http://ebooks.ien.bg.ac.rs/id/eprint/955
Author Links: No links available.

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