ICT readiness as a factor of competitiveness of Serbian tourism

Bradić-Martinović, Aleksandra and Miletić, Branislav (2017) ICT readiness as a factor of competitiveness of Serbian tourism. In: The second International Scientific Conference Tourism in function of the development of the Republic of Serbia, Тourism product as a factor of competitiveness of the Serbian economy and experiences of other countries: thematic proceedings. University of Kragujevac, Faculty of Hotel Management and Tourism, Vrnjačka Banja, pp. 448-469. ISBN 978-86-89949-22-3

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Abstract

Technological development has an important impact on tourism industry and numerous studies show significance of ICT as a factor of tourism competitiveness. World Economic Forum also recognizes this influence and includes it in the Travel & Tourism Competitiveness Index (TTCI) as the P5 pillar: ICT readiness. In this paper, we focused our analysis on each sub-pillar of P5 in order to conclude whether its influence on Serbian tourism competitiveness is limiting, encouraging or neutral and what are the most important areas for improvements. The conclusions in this paper are based on sub-pillars benchmark analysis of Serbia and the competing countries. The country sample consists of countries with similar resources and attraction base indicating the potential of development of prospective competitive tourism products (Hungary, Czech Republic, Slovenia, Slovakia, Romania and Bulgaria).

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