Women Entrepreneurship in Serbia : Potentials and Constraints

Jovanović, Olivera and Lazić, Milena (2018) Women Entrepreneurship in Serbia : Potentials and Constraints. Journal of Women's Entrepreneurship and Education : twice a Year Scientific Journal (3/4). pp. 60-72. ISSN 1821-1283

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Abstract

In today’s modern society, entrepreneurship is considered to be the driver of economic and social development and the important source of competitive ad-vantage. With that regard and taking into account the empirically proven positive relationship between the gender equality and the level of sustainable economic and social development, the subject of this paper is the assessment of the position of women entrepreneurs in Serbia. The main objective is to identify business and en-vironmental barriers with which female entrepreneurs are confronted.The results of conducted research suggest that there exists a huge potential for the develop-ment of women entrepreneurship in Serbia. The women entrepreneurs in Serbia are confronted to significant barriers in their everyday business activities especially taking into account the difficulties in accessing the necessary information about potential markets and technology and even the potential sources for their financ-ing. At the same time they are facing with family care activities and other social norms within the community in which they live. The results are useable for creating supportive and encouraging environment for entrepreneurship in Serbia, especially for women-owned enterprises during business development.

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