Medical Tourism in Serbian Spas: Are We Competitive?

Mišić, Tatjana and Bradić-Martinović, Aleksandra (2020) Medical Tourism in Serbian Spas: Are We Competitive? In: Tourism and rural development : thematic proceedings. 1 / The fifth International scientific conference Tourism in function of the development of the Republic of Serbia, Vrnjačka Banja, September 3-5th, 2020. Faculty of Hotel Management and Tourism University of Kragujevac, Vrnjačka Banja, pp. 296-313. ISBN 978-86-89949-47-6

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Abstract

Medical tourism is gaining increasing importance in the world and can represent a significant lever for regional development. Serbia is rich in thermal springs that have spa facilities. However, many spas have been devastated in the last twenty years. In this paper, we have analyzed modern tourist medical services in specialized hospitals in Serbian spas to determine whether the offer is in line with world trends. The results of the analysis showed that the services are still conventional, related to rehabilitation and diagnostics. Only a few leading spas introduce modern, non-invasive medical treatments that are becoming a source of competitive advantage.

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