A Female Artpreneur in a Digital Age –Definition, Challenges, and Potential Revenue Streams

Novaković, Jelena (2021) A Female Artpreneur in a Digital Age –Definition, Challenges, and Potential Revenue Streams. Journal of Women's Entrepreneurship and Education: twice a Year Scientific Journal (3-4). pp. 151-163. ISSN 1821-1283

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Abstract

Being an artist presents a challenge in a modern world, where more and more activities are happening online and where an entrepreneurial spirit is necessary for success. Artists, being a specific species, often without an entrepreneurial spirit, find this situation discouraging and difficult. This especially goes to the female artists, because living in patriarchal societies such as ones in Western Balkans, they are expected to conduct numerous household chores in addition to the professional life – often on their own. In this article, the author will try to present the situation of a female artpreneur in a digital age first by defining the artpreneur, placing the female entrepreneur in the appropriate digital age and social context, and finally, offering a potential solution or at least ideas that can contribute to the empowerment of female artpreneurs in Serbia. Since the first step in women empowerment is the economic one, providing additional revenue streams, particularly ones that can be generated from home is one of the key benefits of the digital art market.

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