Innovation Capacities of Serbian Enterprises Before and During the Covid-19 Pandemic

Lazarević-Moravčević, Marija and Lazić, Milena (2022) Innovation Capacities of Serbian Enterprises Before and During the Covid-19 Pandemic. In: Economic and Financial Implications of Covid-19 Crises. Université Côte d'Azur, Nica, pp. 248-266. ISBN 978-2-493478-00-9

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Abstract

The subject of this is the analysis of the innovation capabilities of enterprises in the Republic of Serbia. The emphasizes the importance of innovation in improving every company's business, regardless of its size or activity, with a particular focus on the enterprises operating in the tourism and hospitality industry. The aims to examine the ability of enterprises in Serbia to find in innovations both – sources of competitive advantage and solutions to the problems they are currently facing. The starts from the assumption that even though the innovation potentials of enterprises in Serbia are not fully utilized, positive tendencies can be recognized in the field of innovative activities. The authors believe that innovation ventures in all business segments, along with abandoning existing practices and patterns of behavior, represent a precondition for overcoming the problems that arose during the COVID-19 pandemic.

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