Business operation and technology strategy

Brnjas, Zvonko and Ćulahović, Besim (2008) Business operation and technology strategy. In: Challenges of economic sciences in the 21st Century. Institute of Economic Sciences, Belgrade, pp. 801-810. ISBN 978-86-80315-79-9

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Abstract

Generally, in a long run, the competitive position of companies depends on their capability to create, capture and deliver the values to the customers at the market. This capability on the great extent rely on the technology: corporations with inferior technology cannot compete with corporations utilizing superior technology. But to use effectively the technology as a competitive weapon, it is necessary to manage it as part of the business system. It is of utmost importance for the companies’ performances to interlink their business and technology strategies. The purpose of business strategy is to gain a sustainable economic advantage. The purpose of technology strategy is to gain a sustainable technological advantage that provides a competitive edge. The two strategies must be closely intertwined and highly integrated.

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