Entrepreneurial Education and Latina Business Owner Preferences: Do Gender and Race Matter?

Williams, Denise E. and Ortiz-Walters, Rowena and Gavino, Monica C. (2012) Entrepreneurial Education and Latina Business Owner Preferences: Do Gender and Race Matter? Journal of Women's Entrepreneurship and Education (1-2). pp. 74-98. ISSN 1821-1283

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Abstract

The objective of this study is to contribute to the understanding of the Latina entrepreneur and the role that training plays in their personal knowledge, skills, and attitude development. We propose to assess the types of training selected by Latina entrepreneurs in order to begin to identify potential explanations for entrepreneurial performance. Thus, in this paper, we explore the role that gender and minority ethnicity might play on the nature of entrepreneurial training sought and engaged in by business owners of entrepreneurial ventures. Specifically, we compare Latino business owners to non-Latino entrepreneurs and Latina to Latino male entrepreneurs in order to examine whether or not there is an influence of the race/ethnicity of business owners on their selection of business training category. Further, we explore the impact of gender on the choice of business training category. We differentiate training preference as affective (relational) and cognitive (operational). Our findings suggest that there are may be ethnic and gender differences in the type of training preference.

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