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Popović Šević, Nevenka and Šević, Aleksandar and Slijepčević, Milica and Krstić, Jelena (2025) AI adoption in higher education: Exploring attitudes and perceived benefits between users and non-users. Online Journal of Communication and Media Technologies, 15 (4). ISSN 1986-3497
Kostić-Stanković, Milica and Vlastelica, Tamara and Krstić, Jelena and Rajić, Tamara (2025) Antecedents of fashion-oriented compulsive buying of young consumers: evidence from an emerging economy. Teme, 49 (1). pp. 109-127. ISSN 1820-7804
Krstić, Jelena and Domazet, Ivana (2025) Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users‘ motivations. Marketing, 56 (4). pp. 265-277. ISSN 2334-8364
Krstić, Jelena and Rajić, Tamara and Kostić-Stanković, Milica and Vlastelica, Tamara (2025) Investigating female consumers’ environmentally conscious apparel purchase behaviour through stimulus-organism-response framework. Serbian Journal of Management, 20 (1). pp. 171-191. ISSN 2217-7159
Krstić, Jelena and Domazet, Ivana (2025) Work-Life Balance in the Age of AI: Opportunities and Challenges for Women. In: Proceedings of The 20th International Strategic Management Conference “Leveraging Strategic Management for a Sustainable Digital Economy”, September 11-13, Belgrade. Institute of Economic Sciences, Belgrade, pp. 253-259. ISBN 978-86-89465-81-5
Skočajić, Ivana and Krstić, Jelena and Živanović, Mina (2024) Digitalna komunikacija u javnoj diplomatiji : sistematski pregled literature. In: Razotkrivanje skrivenih potencijala organizacija spajanjem ljudi i digitalnih tehnologija. Univerzitet u Beogradu, Fakultet organizacionih nauka, Beograd, pp. 177-200. ISBN 978-86-7680-476-4
Kostić-Stanković, Milica and Štavljanin, Velimir and Krstić, Jelena (2024) Marketinška komunikacija: tradicionalna i digitalna perspektiva. Fakultet organizacionih nauka, Beograd. ISBN 978-86-7680-475-7
