Simović, Vladimir and Theofanidis, Faidon and Antonijević, Marija and Rahat, Massouma and Nissi, Yamen (2024) The Differences in Perceptions of Continuous Intention to Use Mobile Banking Apps : Evidence From Kuwait and Serbia. In: Convergence of digitalization, innovation, and sustainable development in business. IGI Global, Hershey, PA, pp. 185-205. ISBN 979-83-6930-799-1
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The literature on continuous mobile banking use lacks research on cross-cultural variations and comparisons between countries at different levels of economic and technological development. These differences can lead to varying perceptions and attitudes among residents. This study aimed to identify significant differences between Kuwaiti and Serbian university students in their use of mobile banking applications and their perceptions of factors influencing such usage. The data on eight constructs that have been hypothesized in previous literature to impact continuous mobile banking app use were collected: perceived usefulness, perceived ease of use, confirmation, perceived trust, compatibility, privacy, environmental awareness, and satisfaction. The Mann-Whitney U-test was employed to test for differences in perceptions between the two groups. The findings suggest that differences in perceptions between the two countries are influenced by cultural backgrounds, development levels, user habits, mobile banking app characteristics, and socio-economic factors.
| Item Type: | Book Section |
|---|---|
| Research Department: | Digital Economics |
| Depositing User: | Jelena Banovic |
| Date Deposited: | 09 Feb 2024 13:18 |
| Last Modified: | 09 Feb 2024 13:18 |
| URI: | http://ebooks.ien.bg.ac.rs/id/eprint/2015 |
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