Reshaping Accessibility: Remote Work Platforms as a Game Changer for Persons with Disabilities

Lazić, Milena and Krstić, Jelena and Vukmirović, Valentina and Domazet, Ivana and Simović, Vladimir (2026) Reshaping Accessibility: Remote Work Platforms as a Game Changer for Persons with Disabilities. Southeastern Europe. pp. 1-32. ISSN 1876-3332

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Abstract

The emergence of web-based digital labor platforms has reshaped employment structures, creating new opportunities for marginalized groups, including persons with disabilities (PWDs). However, the participation and motivation of PWDs in less developed and post-transition countries remain under-researched. This study examines the motivation of persons with physical disabilities (PWPDs) in Serbia (N = 187), Croatia (N = 106), and Montenegro (N = 105) to engage in digital marketing training programs that facilitate freelance and remote work. Digital marketing was chosen due to its growing demand in regional and global labor markets. The findings show that Serbian respondents were the most motivated, while skill acquisition emerged as the strongest driver in all three countries. Motivated participants were more likely to be employed, live in cities, and prefer blended learning formats. The study contributes to research on digital labor inclusion and offers guidance for policymakers seeking to improve labor-market access for PWPDs through targeted digital training.

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